There are many components to consider when it comes to marketing a property in Ipswich. From basic direct marketing collateral such as colour brochures, through to print advertising and virtual tours there are various tools available to make marketing a home easy and successful.
Every property warrants a different marketing mix and this is usually dependent on the types of buyers the home may attract. For example, a small entry-level investment unit will not have the same marketing strategy as a prestigious waterfront mansion.
How much is enough?
As a general and somewhat unwritten guide, many property agents will advise that approximately one per cent of the anticipated sale price should be allocated towards the marketing spend. For example, a $500,000 property would generally comprise of a $5000 marketing plan. However, this is just an industry guide. A seller can allocate as much or as little to a marketing budget as he or she sees fit.
A study conducted by Neilsen Australia (http://au.nielsen.com/site/index.shtml ) researches which tools a consumer uses when researching property. The study finds that local newspapers and the internet are the most highly engaged mediums. A property consultant can advise you on what they propose are the most successful tools in your particular market.
Ways to market a property
There are many different ways to market a property, however before you place an ad or go online, you will need to ensure you have adequate photography of the home. These days, majority of sellers engage a professional photographer and sometimes, a professional copywriter to make sure the property looks and sounds, as appealing as possible.
Common forms of material
Window cards and brochures: A property consultant will usually generate a window card for the office shop front and various colour brochures or booklets to give prospective buyers at the open for inspections. This printed collateral forms part of the marketing basics.
Signboards: There are many different types of signboards on the market and your property consultant can advise what he or she thinks may be suitable for your particular property. From a basic corflute ‘for sale’ sign, to a full colour board with photos and floor plans, you can create your own design. Properties that have minimal street appeal (such as a battle-axe block or cul-de-sac home) can greatly benefit from photographic sign boards, while those that have a virtual tour or additional features can benefit from featuring a QR.
Article originally published in www.Couriermail.com.au by Jade Harrison New Limited Newspapers 26/6/2012
How to attract and keep top tenants in your rental property
Being a landlord isn’t always easy. Dealing with tenants who are bad payers or appear to be on a mission to turn your rental property into a rubbish tip can be time consuming and stressful.
Renters currently have the upper hand in many Australian cities. Inner-city Brisbane, for example, has experienced a high volume of apartment construction in recent years and landlords have had to reduce rents and offer incentives to lock in leases.
With renters able to pick and choose, landlords need to try harder to ensure they attract –and keep – top quality tenants.
Here are some tips for achieving this:
Best face forward
The way you present and market your property will influence the type of interest you receive. If a rental property appears dirty and unkempt, prospective tenants may assume you’ll be equally lackadaisical once they’re in residence. This may be appealing to those who share your ‘relaxed’ approach to home and garden care, but it’s likely to be a turn-off for renters who keep things in proper order. The better the home looks and feels, the higher the calibre of applicants you’ll attract (and the higher the rent you can potentially command).
Faced with the choice between your dwelling and another that’s broadly equivalent, tenants are likely to go for the property that offers extras that add to their comfort. Installing air conditioners in the living room and main bedroom may tip the balance in your favour, or deter good sitting tenants from considering their options during the summer sizzle. Similarly, a dishwasher in the kitchen and freestanding wardrobes in bedrooms that lack built-ins are modest investments that can make a big difference.
Gardening made easy
Not everyone has a green thumb. Ensuring garden maintenance is as easy as possible can make your house or townhouse appealing to renters who may be good payers, but don’t have the time or inclination to mow and prune. Consider providing a green bin, include a monthly or quarterly yard clean-up in the rent and plant shrubs and trees that require minimal TLC.
Lock it up
If you want tenants to take good care of your property, it pays to demonstrate that you’re committed to looking after their personal property too. Installing security that’s appropriate to the home and the neighbourhood can provide peace of mind and make it cheaper and easier for tenants to obtain contents insurance.
Attend to maintenance
Having to ask repeatedly for something to be fixed is irritating, particularly if the request is reasonable. Attending to repairs as soon as possible tells good tenants you respect them and value the relationship. Conversely, making them wait weeks for maintenance requests to be actioned may result in them looking elsewhere for a landlord who can keep up their end of the bargain.
Reasonable rent rises
The market will determine the rent you can charge. If what you’re asking isn’t on par with equivalent dwellings in the same area, renters will assess their options. Should a lease be due to expire and you’re happy with the tenant, it’s wise to be realistic about rent rises – or open to the possibility of a reduction if the market has dropped. Keeping a good tenant is usually easier than finding a replacement
Related article: How to attract and keep top tenants in your rental property
More Ipswich suburbs to be switched on by the NBN
Queensland Says No New Taxes on Foreign Property Buyers in Bjelke Petersen-like Strategy
The Queensland government has ruled out introducing new taxes on foreign buyers of residential real estate.
They are the only state that actually monitors foreign investment, so were in the box seat to implement such a tax regime.
The rejection comes after the populist Victoria Labor government’s recent budget unveiled a new tax regime that will seek to tax foreign buyers and foreign owners.
Queensland has vowed not to follow Victoria’s lead and introduce any new taxes on foreign property investors.
Treasurer Curtis Pitt said Queensland welcomed foreign property investment.
“We’re ruling out any stamp duty surcharges for foreign investors who purchase a house in Queensland,” said Pitt.
“We’re also ruling out any land tax surcharge for foreign investors in this state.”
The Victorian state budget, revealed on Tuesday, included a 3%t stamp duty surcharge for homes from July and land tax increases of 0.5% from 2016 for offshore-based investors.
News Ltd reported Queensland executive director of the Property Council, Chris Mountford saying the action will strengthen Queensland’s position on the global investment map.
“In particular it creates a compelling case to invest in Queensland over Victoria.”
Nothing new for Queensland as that was how former premier Joh Bjelke Petersen saw the state into an upswing when Queensland didn’t have death duties like other states.
It was in 1977 when the Premier of Queensland Joh Bjelke Petersen abolished death duties and a wave of Australia’s elderly headed towards the Gold Coast with the high rise following as dying in Queensland became a tax avoidance scheme and Surfers Paradise became a retirement haven.
By JONATHAN CHANCELLOR via propertyobserver.com.au