There are many components to consider when it comes to marketing a property in Ipswich. From basic direct marketing collateral such as colour brochures, through to print advertising and virtual tours there are various tools available to make marketing a home easy and successful.
Every property warrants a different marketing mix and this is usually dependent on the types of buyers the home may attract. For example, a small entry-level investment unit will not have the same marketing strategy as a prestigious waterfront mansion.
How much is enough?
As a general and somewhat unwritten guide, many property agents will advise that approximately one per cent of the anticipated sale price should be allocated towards the marketing spend. For example, a $500,000 property would generally comprise of a $5000 marketing plan. However, this is just an industry guide. A seller can allocate as much or as little to a marketing budget as he or she sees fit.
A study conducted by Neilsen Australia (http://au.nielsen.com/site/index.shtml ) researches which tools a consumer uses when researching property. The study finds that local newspapers and the internet are the most highly engaged mediums. A property consultant can advise you on what they propose are the most successful tools in your particular market.
Ways to market a property
There are many different ways to market a property, however before you place an ad or go online, you will need to ensure you have adequate photography of the home. These days, majority of sellers engage a professional photographer and sometimes, a professional copywriter to make sure the property looks and sounds, as appealing as possible.
Common forms of material
Window cards and brochures: A property consultant will usually generate a window card for the office shop front and various colour brochures or booklets to give prospective buyers at the open for inspections. This printed collateral forms part of the marketing basics.
Signboards: There are many different types of signboards on the market and your property consultant can advise what he or she thinks may be suitable for your particular property. From a basic corflute ‘for sale’ sign, to a full colour board with photos and floor plans, you can create your own design. Properties that have minimal street appeal (such as a battle-axe block or cul-de-sac home) can greatly benefit from photographic sign boards, while those that have a virtual tour or additional features can benefit from featuring a QR.
Article originally published in www.Couriermail.com.au by Jade Harrison New Limited Newspapers 26/6/2012
More Ipswich suburbs to be switched on by the NBN
Queensland Says No New Taxes on Foreign Property Buyers in Bjelke Petersen-like Strategy
The Queensland government has ruled out introducing new taxes on foreign buyers of residential real estate.
They are the only state that actually monitors foreign investment, so were in the box seat to implement such a tax regime.
The rejection comes after the populist Victoria Labor government’s recent budget unveiled a new tax regime that will seek to tax foreign buyers and foreign owners.
Queensland has vowed not to follow Victoria’s lead and introduce any new taxes on foreign property investors.
Treasurer Curtis Pitt said Queensland welcomed foreign property investment.
“We’re ruling out any stamp duty surcharges for foreign investors who purchase a house in Queensland,” said Pitt.
“We’re also ruling out any land tax surcharge for foreign investors in this state.”
The Victorian state budget, revealed on Tuesday, included a 3%t stamp duty surcharge for homes from July and land tax increases of 0.5% from 2016 for offshore-based investors.
News Ltd reported Queensland executive director of the Property Council, Chris Mountford saying the action will strengthen Queensland’s position on the global investment map.
“In particular it creates a compelling case to invest in Queensland over Victoria.”
Nothing new for Queensland as that was how former premier Joh Bjelke Petersen saw the state into an upswing when Queensland didn’t have death duties like other states.
It was in 1977 when the Premier of Queensland Joh Bjelke Petersen abolished death duties and a wave of Australia’s elderly headed towards the Gold Coast with the high rise following as dying in Queensland became a tax avoidance scheme and Surfers Paradise became a retirement haven.
By JONATHAN CHANCELLOR via propertyobserver.com.au
16 Questions to Ask About Handling Property Management Alone
Problems are always there in property management. It may sound so easy at first but it won’t anymore once you start encountering big problems along with it.
DIY property management seems simple – and it can be – until something goes wrong.
The reality is that not everyone has the skills, time and temperament to successfully manage their own investment, particularly one of this size and scale.
With 20 year’s experience in landlord insurance, I can tell you that tenancies being self-managed by investors go pear-shaped more often than assets that are managed by a professional – they are subject to more claims.
Why? Tenants with a poor record deliberately target private landlords who don’t have access to industry databases recording people who have defaulted in the past. (more…)