On the home front, they are increasingly the key decision maker in property transactions.
Census figures show women are leaving their male peers behind in home ownership.
Most professionals in the industry are men, but the number of women is growing and so is the range of positions they occupy.
Realestate has taken a closer look at the ways women are being catered to in the market.
In a recent survey of 25 leading Australian real estate firm directors and chief executives, women were unanimously named as having “the greatest say in the choice of property”.
The Ideas Exchange survey included thoughts from Harcourts Victoria CEO Sadhana Smiles, who told Realestate women were the ones in control during property negotiations.
“Women are the key decision makers, and all research proves that at the end of the day in probably 90 per cent of cases the female is the key decision maker,” she said.
Ms Smiles also noted that while men and women looked at property differently, women had the edge when looking for a home to live in.
“Men and women don’t look at homes from the same perspective,” Ms Smiles said.
“Women look at the more emotional, lifestyle side of things — (and for) a home to live in. There’s an emotional part of it that plays a much bigger role.”
The sentiment was echoed by Karen Vogl, from Hocking Stuart in Ringwood, who was named the 2013 Australian Real Estate Conference’s top performing female real estate agent in the country.
“Whether it relates to location choice, pricing decisions or the type of home, women generally have the last say,” Ms Vogl said.
“From a selling perspective, the woman is generally the sole decision maker and I find it very rare that the male partner gets too involved.”
The latter, however, typically relates more to women dealing more closely with house presentation and preparations for inspections, according to Ms Vogl.
The financial security that property offers is also increasingly well understood by women.
Census data released by the Australian Bureau of Statistics shows more women (61 per cent) than men (58 per cent) own their own home.
And the gap widens among sole home owners with 65 per cent of single female householders owning their home, compared with 55 per cent of single male households.
The stats also show women trump men when it comes to doing away with the mortgage, with 48 per cent of single female households doing so compared with just 31 per cent of single male households.
It’s a trend Ms Vogl has seen grow.
“In the past 10 years, I have seen a significant increase in the amount of women (young and older) buying property on their own,” she said.
“They understand the importance of getting into the market and use it as a strong foundation for their future.”
CLIMBING THE LADDER
From 2006 to 2011, the number of women in sales in real estate rose from 42 per cent to 43 per cent, according to Census figures.
Women are also moving into more prominent roles, Real Estate Institute of Victoria spokesman Robert Larocca says.
“(And) we are starting to see some more female auctioneers,” he said.
Ms Smiles also noted increasing numbers and said many were coming from people-oriented careers in teaching or nursing.
“It’s an industry that should attract more women because it is flexible, has the opportunity to run your own business and women can be great negotiators. It allows women to have a career based on the hours they need to work.”
Ms Vogl sums it up a little differently.
“I believe women in real estate have so much to offer their clients,” she said. Not any better or worse than my male counterparts, just different, which I have found many people respond to.”
Original article published at www.news.com.au by Nathan Mawby Herald Sun 17/6/2013
How good an investment is south-east Queensland
Why do we believe we’ll see increasing investor interest in this market? Strong population growth, a diversified and growing economy, and substantial investment in infrastructure should combine to boost demand.
We expect that these factors will swell the number of white-collar jobs – increasing demand for office space, which in turn will push down vacancy rates and raise rental incomes. This should be good news for office property investors – especially those like Centuria Metropolitan REIT (CMA) that are already well-positioned in the market.
A significant and growing population
South East Queensland (SEQ) stretches from the Gold Coast up to the Sunshine Coast and across to Toowoomba in the west. As Australia’s third-largest population zone, the region has been growing significantly, particularly Brisbane and the Gold Coast. Interstate migration figures show a pattern of steady net migration, with Queensland the only Australian state with consistent net inflows of people from other states. In the five years prior to the 2016 Census, over 220,000 people moved to the Sunshine State – mainly to SEQ where nearly 90% of population growth occurred. This is important for property investors because of its implications for demand, but the trend is interconnected with other favourable factors.
A diversified economy poised for growth
Queensland’s economy is diversified across a range of industries including agriculture, resources, construction, tourism, manufacturing, and services. Over the past two decades, its economic growth has consistently exceeded the national average – and in our view this is likely to continue.
The resources sector is gaining momentum, and a significant pipeline of major infrastructure and development projects is helping propel economic and jobs growth, in turn increasing interstate migration and driving demand for both residential and commercial property.
Investment in infrastructure
A strong infrastructure program delivers more than business and consumer amenity – it generates jobs, drives investment, and facilitates population growth. The pipeline of infrastructure and development projects announced in the past few years is likely to have a material impact on the region – substantially improving its accessibility and amenity – most notably, Brisbane’s Queen’s Wharf precinct and the Cross River Rail.
Queen’s Wharf, touted as a “world-class entertainment precinct”, is an integrated resort development costing $3.6 billion and covering over 26 hectares with retail, dining, hotel and entertainment spaces. As Queensland’s biggest ever tourism project it will be a game-changer for Brisbane, attracting overseas as well as local visitors. Estimated to contribute $1.69 billion annually to the economy, it will employ more than 2,000 people during construction and an estimated 10,000 once operational.
The Queensland Government’s number one infrastructure project, the $5.4 billion Cross River Rail, comprises a new 10.2km rail line between Dutton Park and Bowen Hills, which includes a 5.9km tunnel under the Brisbane River and CBD. It’s the first major rail infrastructure investment in the inner city since 1986 and is set to generate urban renewal, economic development and the revitalisation of inner-city precincts.
Outlook for commercial office property investment
These factors indicate a region poised for growth – and for growing commercial property demand. CMA’s portfolio has a significant exposure to the area in general (six SEQ assets with a combined book value of over $480 million), with many of the individual assets located in those parts of Brisbane set to benefit most from these developments.
Our view is that Brisbane office markets, where five of CMA’s assets sit, are continuing to improve, with vacancies hitting a five-year low – indicating increasing tenant demand – and continued yield compression, demonstrating strong investment demand. Office sales hit the highest level in a decade during 2018 (at $2.35 billion), increasing 60% from 2017.
With the strong outlook for SEQ, we expect the region will continue to attract tenants and investors alike.
Queensland’s 100,000-property public housing shortfall revealed
Queensland has a severe shortage of social and affordable housing, an issue that is projected to get worse by 2036 according to new research.
More than 102,000 additional social houses are currently needed across the state, and 54,700 affordable houses are also needed with nearly 13 per cent of Queenslanders spending more than 30 per cent of their income on rent.
By 2036, Queensland is projected to need 254,300 more social and affordable houses – the second-highest unmet need behind NSW, the report found.
The new figures come from a UNSW City Futures Research Centre report on social housing shortfall across Australia.
Regional social housing shortfalls are higher than in Brisbane, the data shows, but Brisbane residents are slightly more likely to be spending more of their income on rent.
Housing Minister Mick de Brenni said housing affordability was a “big issue” for Queensland.
“Through the Palaszczuk government’s $1.8 billion Queensland Housing Strategy, Labor is driving key reforms and targeted investment across the housing continuum,” he said.
“The Strategy commits us to build more than 1000 affordable homes for Queenslanders, as well as a further 4522 new social homes to help ensure everyone has a safe, secure and stable place to live.”
Lead researcher Laurence Troy said 22.5 per cent of Australia’s entire housing growth must go to social housing to meet demand into the future.
“Our analysis shows that the sheer number of households in rental stress across the country means that if we’re going to meet the need, at least 12 per cent of all our housing by 2036 will need to be social and affordable housing – which is a very reasonable ambition in global terms,” Mr Troy said.
“To cover the backlog of unmet need and future need in Australia two in 10 new homes will need to be for social housing over the next 20 years, and a further one in ten for below-market affordable rental housing.”
Mr Troy said the research’s financial modelling found the “best and cheapest way” for governments to meet the need for social housing was to fund it through upfront grants and low-interest government financing.
“Delivering below market rental housing through the not-for-profit sector, as opposed to the private equity model, will save $3 billion a year by removing developer mark-ups and shareholder returns,” he said.
The financial modelling was commissioned by the NSW community housing sector.
Mr de Brenni said the state government was “listening” through its recent public consultation on rental reform and was committed to investing in affordable housing in partnership with community housing, to provide more subsidied homes for low income earners.
“We heard Queenslanders are struggling to afford rental properties in the suburbs close to where they work,” he said.
“Through our Build-to-Rent pilot project, we are seeking to work with the private sector to increase the number of long-term, affordable rental properties for low to moderate income earners, including key workers in health, early childhood and hospitality.
“Internationally, the Build-to-Rent model is delivering fantastic outcomes and facilities for tenants and we’re looking to see what the market is open to delivering here.
“The pilot, if it proceeds, will see $70 million invested towards delivery of hundreds of affordable rental properties for key workers in inner-city areas where affordability has been identified.”
Mr de Brenni said the registrations of interest for that pilot had seen strong market interest, and the department was considering the responses before calling for expressions of interest.
Treasury: Negative Gearing Reforms Will Have ‘Little to No Effect’ on House Prices
Federal Treasury has delivered a serious rebuke to the Coalition for exaggerating the impact of Labor’s negative gearing and capital gains changes.
In emails released under freedom of information, acting treasurer Kelly O’Dwyer requested the department fact check the Coalition’s claims that Labor’s policies would cause house prices to fall.
In response, Treasury issued a correction: “The [s]tatement is not consistent with our advice.”
“We did not say that the proposed policies ‘will’ reduce house prices,” the email reads.
“We said that they ‘could’ put downward pressure on house prices in the short-term depending on what else was going on in the market at the time.
“But in the long-term they were unlikely to have much impact.”
Labor has jumped on the release, with shadow treasurer Chris Bowen saying that the government had been “caught red-handed” misrepresenting Treasury’s advice.
For his part, treasurer Josh Frydenberg denied that the government was misrepresenting Treasury, pointing to the Financial Review’s take on the release that changes “could” put downward pressure on house prices in the short term.
Frydenberg quoted building industry group the Masters Builders Association figures.
“If Labor’s policy is in place you’ll see 32,000 fewer jobs and 42,000 fewer homes being built.”
House prices hit spending
It has been a difficult week in economic policy, with GDP figures released on Wednesday revealing that the economy has slowed significantly, entering a “per capita recession” for the first time in 13 years.
Retail trade figures for the March quarter were also sluggish, with falling house prices impacting wealth and spending.
RBA governor Philip Lowe highlighted the link between the two at the AFR annual business summit on Wednesday.
“The evidence is that a tightening in credit supply has contributed to the slowdown in credit growth,” Lowe said.
“The main story, though, is one of reduced demand for credit, rather than reduced supply.
“When housing prices are falling, investors are less likely to enter the market and to borrow. So too are owner-occupiers for a while.”